As an entrepreneur and founder of several successful businesses, Eric understood the impact of a strong and convincing message, and with nearly three decades in public relations, Sylvia knew that branding through compelling graphics was a key component to a successful campaign. They both knew that good visuals could make a memorable impression; conveying powerful and even emotional messages that can sway a potential customer from a visitor on a website to a buyer of goods or services.
Soon, they were meeting regularly to discuss how to resolve the problem. Businesses were already spending tons of money driving people to their websites but no one was asking what those people were thinking once they got there. Did they like the look, the feel, the colors? Was it easy to navigate?
They agreed vigorously on three critical issues:
(1) A bad looking website, that is difficult to move around, would be disastrous to the bottom line,
(2) With the preponderance of SEO and analytics companies in the marketplace, not a single one addressed the critically important visual metric and
(3) They needed to bond the customer to the product or service by creating a meaningful, personal and fun way for them to engage with the website.
After some intense research and a quest that turned up nothing even close to what they were talking about doing, Eric decided that the market was wide open and they should build their own software application that would let people know, in real-time, how their website looked and performed.
Before long, they invited long-time friend and MIT graduate, Glenn Graham (Chief Information Officer, Web-Impac) to join their brainstorming sessions. Glenn brought a much needed clarity and some really great ideas to compliment the technical side of the project.
Together, this dynamic trio has managed to create an exclusive software that is a mix of both traditional SEO analytics with a proprietary twist, coupled with the raw data from actual users, that gives website owners a truer picture of how their website is working for them and if they need to make changes and improvements.
The goal of the initial Web-Impac team was to start a software company that would focus its efforts on creating products and applications that could take raw data, opinions and information from website users, analyze and quantify it, then transmit it to a private dashboard. Not only would this information be delivered instantly to the website owner but it would represent the kind of customer feedback that could be used to move a business forward in a substantial way.
In 2015, they began to hire the technical and software designers that would bring their concept to reality. Soon, thereafter, the Star Points Rating System and the Star Points Button were born. It was at this critical junction that Sylvia and Eric made the bold decision to add one more important component to the mix.
It wasn’t enough to tell businesses about their problems, clients needed a one-stop solution to correcting their issues. As a result, an affordable way for businesses to access professional public relations, branding, marketing and training services along with their software was added to the family of Web-Impac products. This addition gives companies who don’t command large budgets the same opportunity to use industry professionals that bigger companies have traditionally had access.
With the addition of Matt Randall, VP of Business Strategy and Jacqueline Knight, VP of Marketing, Web-Impac opened its doors on May 15, 2016 to a welcoming public.
“We’ve created a family of products that business owners, IT folks and the people who engage on their websites will want to use and talk about with their colleagues and friends. Our team is already hard at work creating more new and exciting products that can help business owners find better ways to engage and interact with their clients and customers. That is our vision and we like doing it!”
Captain Eric Robinson, Co-founder and Chief Strategy Officer, Web-Impac
